RC 1628333

Strategic Marketing 3.0

Ever wondered why some things become popular, and others don’t? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and help you apply these ideas to be more effective at marketing your ideas, brands, or products.

You’ll learn how to make ideas stick, how to increase your influence, and how to generate more word of mouth to spread information about your brand. The course will include topics that will assist managers to manage and segment their market appropriately, to identify target markets, and to best reach those markets.

You will also learn the core strategies content marketers use to acquire and retain customers profitably. Discover how to maximize profits from market segments, position persuasive offers to your marketplace, grow business with new and existing customers and create strong customer loyalty.

After completing the course, you will gain the confidence to successfully implement what you’ve learned in your organization. The course will also boost your CV, helping you appear more attractive to potential employers.

Course Module

New Approaches to Customer Insight
Sustainable Marketing Strategy
Social Influence
Engaging Word of Mouth
The Smart Growth Segmentation
Moving Beyond Pricing As An Objective
Storytelling & Copy Writing
Engaging Advertising
Customer-Buying Process
Converting Into A Lifetime Customer
Changing The Buying Structure
New Product Innovation

Who should attend

Marketing Managers & Executives

What you will get

Training Materials

Date: Mon. 15 – 17 Feb.  2021
Time: 10 am – 12 pm
Venue: 14a Bayo Dejonwo Street, Maryland 100211, Lagos


Inquiries: Call or WhatsApp: 0913 117 2933 Mobile: 09152371278

Register Now

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